2021.02.04
Celebrating Three-year Anniversary of Sausage Man: the Receipe for its Success Lies in Xd’s Long-term-focused Strategy on Game Iteration
On Aug 8, 2020, Sausage Man celebrated its three-year anniversary. Ever since we started to work with Xiamen So Funny Technology Co., Ltd. (So Funny in short) on this game, we have been confronted with not only doubts from within the industry, but also opportunities and challenges never seen before. The doubts were mainly about So Funny, which was a small team based in Xiamen and never had a go at creating shooting games before. People were skeptical about whether it could pull off making a 3D shooter that stands out in the fiercely competitive battle royale market. The opportunities came from TapTap, as Sausage Man is released exclusively on this platform. TapTap allowed the development team to iterate Sausage Man in the long run, which is almost unprecedented and rarely seen in China’s game industry. Meanwhile, we also invested tons of resources to support the project.